This last February 27, the world was tuned in for the 77th Annual Academy Awards. Very few events capture a larger audience (43.5 million last year) and generate as many parties as the Oscars. However, one party in particular stood out for its star showing and media frenzy: Sir Elton John’s Annual Academy Awards® Viewing Party. In 2002, the guest list included both Best Actor and Best Actress winners, Denzel Washington and Halle Berry, respectively.
  Sir Elton’s Annual Academy Awards® View Party began 13 years ago to benefit the Elton John AIDS Foundation (EJAF). Founded in 1992 by Sir Elton, the international non-profit, with offices in Los Angeles and London, works to provide funding for HIV/AIDS prevention education programs and direct patient care services. In the USA, the EJAF collaborates with the National AIDS Fund, an organization based in Washington, DC, and with Community Partnerships across the country. This collaboration was established to best facilitate nationwide distribution of grants to communities and populations most affected by HIV/AIDS. Since its inception, the foundation has distributed more than $50 million in grants worldwide.  

  With a star-studded showing and performances by music artists, including the legendary Sir Elton, the 2005 Annual Academy Awards® View Party truly was a memorable experience. This year, however, was not only the best Annual Academy Awards® View Party yet, but also one that humbled all the rest. For the first time ever, Chopard, the fine jewelry and watchmaking company, acted as the sole title sponsor of the annual celebration.
  With a commitment to quality that has made it one of only three Swiss watchmakers to be honored with the prestigious Official Seal of Geneva, Chopard brought the same level of glamour and timelessness in their jewelry and watches to the movie industry’s most special night. Guests were treated to a cocktail reception followed by a benefit dinner and viewing of the Academy Awards telecast. The post-show celebration began immediately following the Awards ceremony and honored the Oscar® winners and nominees.
  Having been an avid supporter of the EJAF for the past five years, Chopard’s support this year reaffirms its long-term commitment to the organization. “This event is extremely significant as it continues to help Sir Elton John’s incredible work and endless dedication in the fight against HIV/AIDS,” said president of Chopard USA, Thierry Chaunu (featured above with Sir Elton John).
  For Caroline Gruosi-Scheufele (on the cover), co-president of Chopard worldwide, this involvement with Sir Elton’s foundation is just one example of her charitable work. Aside from her support to eradicate HIV/AIDS, she is personally involved in charity organizations such as the International José Carreras Foundation in the fight against leukemia and the Sabrina foundation for sick children.
  In addition to sponsoring Sir Elton’s Annual Academy Awards® View Party, Chopard has also lent its support to other EJAF annual benefits such as the White Tie and Tiara Ball and An Enduring Vision. Furthermore, the company has also introduced a collection of jeweled watches inspired by Sir Elton with a portion of the proceeds benefiting EJAF.
  “I am very pleased to be co-hosting the 13th Annual Academy Awards® View Party, to benefit my foundation, with Chopard,” said Sir Elton. “[T]hey have proven to be a wonderfully supportive partner [of the foundation].”